LANCOME Paris  - Oscilliation.


          The document is an advert may extracted from a women's magazine. It promotes a mascara of the most famous french worlwide cosmetic brand Lancôme. It's composed of a photography and a short explanatory text. It's divided into three part : a woman's photo, a mascara's photo and a short explanatory text.
             The photo is close up of a woman's face.
             There is a contrast between the dark background ans the fairness of her face. Her hair is pulled back, her lips are nude, she is wearing little make- up all this highlights thr intensity of her sparkling eyes, because of her ultra gorgeous lashes.
             The woman is staring at the mascara, as if she was grateful for it. The mascara is on the right in the circle of light, like a magic wand, which gives lengthened; thickened and darkened lashes. We can see the logo, on the top of the mascara, it's a shinny rose.
              The slogan is below the shop. It is short, three verbs are enough to show the performance of the product. There is a difference : it is vibrating and so, powerful. The text that follows confirms that the product is revolutionary and the best on the market : the brush provides 7 000 oscillations per minute will quarantees a perfect result. We can see the circumflex accent on the "o". It also represents the logo of the brand, and it can be found on other products, such as the perfume O de Lancôme.

 Vocabulary:

close up : gros plan
background : arrière plan
foreground : premier plan
the fairness : la pâleur
pulled back : tiré en arrière
nude / natural : nu / naturel
look : regard
to stare : regarder fixement
as if : comme si
grateful : reconnaissant
magic wand : baguette magique
lengthened : allongé
thickened : épaissit
darkened : assombrit
on the top of : en haut de
that is to say : c'est-à-dire
lipstick : rouge à lèvre
striking : frappant
promote = advertise = is about = show
enough : assez
powerful : puissant
provide : fournir / exécute
to highlight : mettre l'accent sur



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